Massage therapy is healthcare—but when practiced without licensure, it can become something else entirely. Recent public revelations have underscored the devastating consequences of unlicensed individuals operating under the false premise of “massage,” contributing to exploitation and abuse. Licensure is more than a credential—it is a safeguard for public safety, professional accountability, and the protection of vulnerable populations, including children. In this article, we explore why verifying licensure and insurance is one of the most important steps you can take when seeking massage or bodywork.